Museums and designers sometimes refer to video as ‘moving image’. Which makes sense if you think about it - the difference between a video and a photo is that the video shows movement. Basically, if you’re posting a video, something in it has to be in motion. Otherwise a photo is going to be a better fit. This may sound hella obvious, but it’s particularly important to consider when you’re showcasing products. You want the benefits of social video (extra attention) but you have to somehow manage the fact that all your ‘stars’ are completely inanimate.

Video is currently the fastest growing and most prioritised form on social media. That means that right now is an excellent time to think about how to introduce it to your social channels.

Live video is the simplest way to get going. This feature is available on a lot of platforms, including Facebook, Twitter and Instagram. It works best if you already have a reasonable number of followers. If you ace the following, you’ll come out ahead.

Craft Media Workshop is finally open for business! Its raison d'etre is to create communications and content for small business that are affordable and hassle-free and most importantly - increase the bottom line!  My name is Lyn Collie and I'm the brains/lunatic behind Craft Media Workshop. After a decade working in New Zealand's top business school - teaching, communicating and making content - I decided to break free, take what I'd learned and apply it in the 'real' world.